{"id":9152,"date":"2026-01-15T10:54:26","date_gmt":"2026-01-15T09:54:26","guid":{"rendered":"https:\/\/magazin.ikk-suedwest.de\/februar-2026\/?p=9152"},"modified":"2026-01-22T13:39:37","modified_gmt":"2026-01-22T12:39:37","slug":"we-want-you","status":"publish","type":"post","link":"https:\/\/magazin.ikk-suedwest.de\/februar-2026\/we-want-you\/","title":{"rendered":"WE WANT YOU!"},"content":{"rendered":"<div class=\"shariff shariff-align-left shariff-widget-align-left\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fmagazin.ikk-suedwest.de%2Ffebruar-2026%2Fwe-want-you%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button whatsapp shariff-nocustomcolor\" style=\"background-color:#5cbe4a\"><a href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fmagazin.ikk-suedwest.de%2Ffebruar-2026%2Fwe-want-you%2F%20WE%20WANT%20YOU%21\" title=\"Bei Whatsapp teilen\" aria-label=\"Bei Whatsapp teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#34af23; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#34af23\" d=\"M17.6 17.4q0.2 0 1.7 0.8t1.6 0.9q0 0.1 0 0.3 0 0.6-0.3 1.4-0.3 0.7-1.3 1.2t-1.8 0.5q-1 0-3.4-1.1-1.7-0.8-3-2.1t-2.6-3.3q-1.3-1.9-1.3-3.5v-0.1q0.1-1.6 1.3-2.8 0.4-0.4 0.9-0.4 0.1 0 0.3 0t0.3 0q0.3 0 0.5 0.1t0.3 0.5q0.1 0.4 0.6 1.6t0.4 1.3q0 0.4-0.6 1t-0.6 0.8q0 0.1 0.1 0.3 0.6 1.3 1.8 2.4 1 0.9 2.7 1.8 0.2 0.1 0.4 0.1 0.3 0 1-0.9t0.9-0.9zM14 26.9q2.3 0 4.3-0.9t3.6-2.4 2.4-3.6 0.9-4.3-0.9-4.3-2.4-3.6-3.6-2.4-4.3-0.9-4.3 0.9-3.6 2.4-2.4 3.6-0.9 4.3q0 3.6 2.1 6.6l-1.4 4.2 4.3-1.4q2.8 1.9 6.2 1.9zM14 2.2q2.7 0 5.2 1.1t4.3 2.9 2.9 4.3 1.1 5.2-1.1 5.2-2.9 4.3-4.3 2.9-5.2 1.1q-3.5 0-6.5-1.7l-7.4 2.4 2.4-7.2q-1.9-3.2-1.9-6.9 0-2.7 1.1-5.2t2.9-4.3 4.3-2.9 5.2-1.1z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fmagazin.ikk-suedwest.de%2Ffebruar-2026%2Fwe-want-you%2F&subject=WE%20WANT%20YOU%21\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/magazin.ikk-suedwest.de\/februar-2026\/wp-content\/uploads\/sites\/17\/2026\/01\/ikk_fm_2601_s12_we_want_you-1024x684.jpg\" alt=\"\" class=\"wp-image-9346\" srcset=\"https:\/\/magazin.ikk-suedwest.de\/februar-2026\/wp-content\/uploads\/sites\/17\/2026\/01\/ikk_fm_2601_s12_we_want_you-1024x684.jpg 1024w, https:\/\/magazin.ikk-suedwest.de\/februar-2026\/wp-content\/uploads\/sites\/17\/2026\/01\/ikk_fm_2601_s12_we_want_you-300x200.jpg 300w, https:\/\/magazin.ikk-suedwest.de\/februar-2026\/wp-content\/uploads\/sites\/17\/2026\/01\/ikk_fm_2601_s12_we_want_you-768x513.jpg 768w, https:\/\/magazin.ikk-suedwest.de\/februar-2026\/wp-content\/uploads\/sites\/17\/2026\/01\/ikk_fm_2601_s12_we_want_you.jpg 1225w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" style=\"text-transform:uppercase\"><strong>We want you!<\/strong><\/h1>\n\n\n\n<p class=\"has-gridlove-acc-color has-text-color has-link-color has-medium-font-size wp-elements-b64d88beb1d54f6feb5fc4cc123b97d4 wp-block-paragraph\">Laut sind sie, und fast unendlich viele: Influencer. Sie wollen unser Vertrauen, aber wer ist es wert? Und wer will nur verkaufen? Mit unseren sechs Tipps f\u00e4llt die Orientierung leichter \u2013 je mehr davon erf\u00fcllt sind, desto glaubw\u00fcrdiger ist die Person hinter dem Profil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expertise, bitte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wer Ratschl\u00e4ge zu Fitness, Finanzen oder Gesundheit gibt, sollte auch nachweisen k\u00f6nnen, dass er sich damit auskennt. Wie sieht es also aus mit Berufsausbildung, akademischem Grad oder qualifiziertem Abschluss? Ist nicht erkennbar, wieso sich ein Influencer mit einem Thema auskennen soll, ist Vorsicht geboten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belegen statt behaupten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seri\u00f6se Influencer erkl\u00e4ren, woher ihre Informationen stammen: Sie verlinken Studien, nennen Quellen, erl\u00e4utern Forschungsergebnisse. Wer dagegen unbelegt Behauptungen in den Raum stellt, ist Ihre Zeit und Ihr Follow wom\u00f6glich nicht wert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vorsicht vor absoluten Aussagen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seri\u00f6se Influencer wissen um die Komplexit\u00e4t der Themen, mit denen sie sich besch\u00e4ftigen. Sie treffen differenzierte Aussagen, vermeiden W\u00f6rter wie \u201ealle(s)\u201c, \u201enie(mand)\u201c und \u201eimmer\u201c. Sie erkl\u00e4ren Unterschiede, Ausnahmen und Grenzen. Hat ein Influencer aber immer die Universall\u00f6sung f\u00fcr alles und jeden, hat er vielleicht haupts\u00e4chlich seine Reichweite im Blick.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ein Fehler? Kein Ding!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nobody is perfect, auch Experten machen mal Fehler. Vertrauensw\u00fcrdige Influencer gestehen ihre Fehler ein, entschuldigen sich bei ihrer Community und korrigieren ihre Aussagen. Wird hingegen beleidigt, blockiert oder abgelenkt, sollten Sie nicht z\u00f6gern, den Blockfinger zu z\u00fccken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Money, Money, Money<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hochproblematisch ist es, wenn Influencer erst ein Problem konstruieren, dann aber direkt die L\u00f6sung parat haben \u2013 nat\u00fcrlich gegen Geld. Wenn es hei\u00dft \u201eIn meinem Onlineshop hab ich genau die Produkte, die Du brauchst.\u201c oder \u201eNur meine App hilft Dir.\u201c, dann sind das keine guten Zeichen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zwei zum Preis von drei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auch Experten machen manchmal Werbung f\u00fcr Produkte. Etwa wenn sie von ihnen v\u00f6llig \u00fcberzeugt sind oder die Studienlage zu ihrer Wirksamkeit besonders gut ist. Diese Werbung muss aber klar gekennzeichnet sein: in den Bildern, den Videos, den Texten. Wer versucht, Werbung zu verschleiern, spielt nicht mit offenen Karten, es geht eher um ein Gesch\u00e4ftsmodell als um verl\u00e4ssliche Informationen. Das k\u00f6nnen Sie sich wortw\u00f6rtlich sparen.<\/p>\n\n\n\n<div class=\"wp-block-group has-gridlove-txt-color has-text-color has-link-color wp-elements-6558013fe7bca2d1715bc0a8ee96a826 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"shariff shariff-align-left shariff-widget-align-left\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fmagazin.ikk-suedwest.de%2Ffebruar-2026%2Fwe-want-you%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button whatsapp shariff-nocustomcolor\" style=\"background-color:#5cbe4a\"><a href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fmagazin.ikk-suedwest.de%2Ffebruar-2026%2Fwe-want-you%2F%20WE%20WANT%20YOU%21\" title=\"Bei Whatsapp teilen\" aria-label=\"Bei Whatsapp teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#34af23; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#34af23\" d=\"M17.6 17.4q0.2 0 1.7 0.8t1.6 0.9q0 0.1 0 0.3 0 0.6-0.3 1.4-0.3 0.7-1.3 1.2t-1.8 0.5q-1 0-3.4-1.1-1.7-0.8-3-2.1t-2.6-3.3q-1.3-1.9-1.3-3.5v-0.1q0.1-1.6 1.3-2.8 0.4-0.4 0.9-0.4 0.1 0 0.3 0t0.3 0q0.3 0 0.5 0.1t0.3 0.5q0.1 0.4 0.6 1.6t0.4 1.3q0 0.4-0.6 1t-0.6 0.8q0 0.1 0.1 0.3 0.6 1.3 1.8 2.4 1 0.9 2.7 1.8 0.2 0.1 0.4 0.1 0.3 0 1-0.9t0.9-0.9zM14 26.9q2.3 0 4.3-0.9t3.6-2.4 2.4-3.6 0.9-4.3-0.9-4.3-2.4-3.6-3.6-2.4-4.3-0.9-4.3 0.9-3.6 2.4-2.4 3.6-0.9 4.3q0 3.6 2.1 6.6l-1.4 4.2 4.3-1.4q2.8 1.9 6.2 1.9zM14 2.2q2.7 0 5.2 1.1t4.3 2.9 2.9 4.3 1.1 5.2-1.1 5.2-2.9 4.3-4.3 2.9-5.2 1.1q-3.5 0-6.5-1.7l-7.4 2.4 2.4-7.2q-1.9-3.2-1.9-6.9 0-2.7 1.1-5.2t2.9-4.3 4.3-2.9 5.2-1.1z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fmagazin.ikk-suedwest.de%2Ffebruar-2026%2Fwe-want-you%2F&subject=WE%20WANT%20YOU%21\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-39697d9b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"javascript:history.back()\" style=\"background-color:#009de9\">Zur\u00fcck<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Laut sind sie, und fast unendlich viele: Influencer. Sie wollen unser Vertrauen, aber wer ist es wert? Und wer will nur verkaufen? Mit unseren sechs Tipps f\u00e4llt die Orientierung leichter &#8230;<\/p>\n","protected":false},"author":1,"featured_media":9346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"favoriteCount":7,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-9152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WE WANT YOU! - Februar 2026<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE WANT YOU! - Februar 2026\" \/>\n<meta property=\"og:description\" content=\"Laut sind sie, und fast unendlich viele: Influencer. 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